Ballon d’Or Football Award To Offer NFTs To Winners

The winners of this year’s Ballon d’Or, the top award for individual footballers, will receive digital tokens to go with their gleaming trophies, the organisers told AFP on Thursday.

The France-based award, run by the Equipe media group, has feted the beautiful game’s best players for 66 years, bestowing on them global acclaim and a trophy in the shape of a golden football.

But this year Equipe is seeking to move into the crypto sector, offering a range of digital tokens (NFTs) — free for the winners but with hundreds more being sold to the public.

Sport is awash with NFT projects as organisers, clubs and players seek to cash in on their fame.