Nike To Permanently Leave Russian Market
Written by on June 23, 2022
Nike said Thursday it will be permanently leaving the Russian market and will not reopen its stores after temporarily shuttering them shortly after Moscow started a military campaign in Ukraine.
The US sports apparel giant is among a growing list of Western companies — including McDonald’s and Starbucks — that decided to pull out of Russia over Ukraine.
It added that its website and app will no longer be available in the country.
Last month, Nike said it will not be renewing licensing agreements with Russian retailers.
Russia’s President Vladimir Putin ordered troops into pro-Western Ukraine on February 24, triggering unprecedented sanctions and sparking an exodus of foreign corporations including H and M, Adidas and Ikea.
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